Pratumnak is a secluded and exclusive enclave that is discreetly located away from the hustle and bustle of Pattaya and Jomtien Beach. The history and place of Pratumnak speaks to us as designers and artists. This is after all an old community that stretches back to 1967, when the Royal Family members came to relax and recreate, specifically visiting the Royal Varuna Yacht Club which is 'just down the road'. And 'just up the road' there is a Pratumnak Hill, with its memorial of Admiral Krom Luang Jumborn Khet Udomsakdi, commonly referred by the people of Thailand as 'The Father of the Royal Thai Navy', offering panoramic views to both Pattaya and Pratumnak. The history that surrounds this site warrants our respect in terms of designing towards 'being good neighbors'.

To be a good neighbor means that one respects the community's inherent character, to 'fit in' with its context and to embellish and reinforce this neighborhood identity as best as one can. It is about being discrete and humble and not ostentatious and obvious. By being 'good neighbors' the development upgrades the neighborhood. Southpoint will be the new benchmark that others will follow. It's identity will be equated with respectful, quiet restraint that is sculpturally creative with contemporary nuances of an 'old' world.

There is a wonderful sense of human scale that is intimate and personal in Pratumnak. The trees provide shade and shadows but also lowers the eye to direct the views horizontally rather than vertically. Our long frontage offers a good opportunity to provide an extended row of canopy trees to provide the same ambiance to the neighborhood.